MISSION
The client asked for a complete brand identity from scratch, including:
A unique and memorable name that reflects strength and growth
A full visual identity (logo, colors, typography, icons)
Practical and impactful packaging for steel products
naming strategy
WHY WE CHOSE "SOLBEX"?
The name SOLBEX was strategically crafted to merge cultural authenticity with global ambition. It blends two key elements:
“Solb” (صلب) – Arabic for solid, strong, and firm, anchoring the brand in its roots and reflecting strength, resilience, and trust in the steel industry.
“Ex” – representing Excellence, Expertise, Export, Exchange, and Expansion, symbolizing growth and international potential.
Our Naming Approach
To create a name that is both meaningful and market-ready, we followed a clear process:
Trademark availability checked in the client’s operating country and potential regions (Africa, Middle East, Europe).
Readability and pronounceability ensured across key languages for easy recall and communication.
Cultural validation to avoid negative or conflicting meanings in other languages.
Story-driven relevance ensuring the name reflects the company’s field, mission, and vision.
Cultural-linguistic balance: SOLBEX merges Arabic heritage with a Latin-friendly sound, making it familiar and approachable globally.
Result
The outcome is a short, brandable, and versatile name that tells a story, supports future expansion, and resonates both locally and internationally.
THE SLOGAN
“SOLBEX, More than a choice – A reflex”
The slogan was carefully crafted to be catchy, memorable, and impactful, creating a strong auditory connection with the brand name. The rhyme and repetition of sounds in “Solbex” and “reflex” make it easy to remember and ideal for marketing campaigns or commercial endings that stick in the customer’s mind.
“More than a choice” highlights that Solbex is not just another option, but the superior, go-to solution for strength, quality, and trust in the metal and construction industry.
“A reflex” emphasizes that choosing Solbex becomes second nature — an instinctive, automatic decision based on reliability and professionalism.
This slogan positions Solbex as a brand that goes beyond selection and becomes a habit, reinforcing loyalty and strong brand recall both locally and internationally.
